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Official Character:Iide no Shishigon

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Abundant harvests, household safety, and good health.

One day, a fairy named Shishigon suddenly appeared in Iide Town.  
Shishigon is a devoted lion-dance enthusiast who absolutely loves the Shishi Festival.

When Shishigon’s awakening switch is turned on, its eyes turn yellow—just a charming little quirk.

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Shishigon’s little one.  
Shishigon didn’t get smaller—it’s a different being.

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GOSHINJIN.LAB is a product development initiative under the Lion Spirit Project, inspired by the lion traditions of Iide.  
The lab explores ideas and inspirations related to Shishigon and other lion-themed concepts.

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Designed with a stylish look so that people of all ages can enjoy and love Shishigon.  
Made from thick, durable cotton fabric that is easy to use, this bag is perfect not only for shopping but also for carrying notebooks or a laptop.

Size: W36 × H37 × D11 cm  
Material: 100% Cotton

*As this product is made from unbleached cotton, small natural fragments such as dried cotton leaves (dark specks) may be present.

Available at:

  • Iide Town Tourism Association Counter

  • Farmer’s Restaurant ERBE

  • Mezami no Sato Tourist & Local Products Center

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This lunch bag features a charming Chibigon design.  
Perfectly sized for carrying a bento lunch, it’s also just right for storing small personal items.

Why not pair it with the matching tote bag for a coordinated look?

Size: W20 × H20 × D10 cm  
Material: 100% Cotton

*As this product is made from unbleached cotton, small natural fragments such as dried cotton leaves (dark specks) may be present.

Available at:

  • Iide Town Tourism Association Counter

  • Farmer’s Restaurant ERBE

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Keep Shishigon by your side, anytime, anywhere.  
Guaranteed to make people say, “What is this? It’s weird—but cute!”  
Perfect for your keys or bag.

Available at:

  • Iide Town Tourism Association Counter

  • Farmer’s Restaurant ERBE

  • Mezami no Sato Tourist & Local Products Center

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Iide no Shishigon

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